01 EXPERTISE
STRATEGY
Positioning, architecture and creative direction.
CODE01.FR / SITE TREE
OPEN THE SECTIONS
01WHAT I DO
Before drawing or coding anything, I clarify what your website has to achieve: who you want to convince, what sets you apart, and what visitors should do before they leave. That foundation guides every decision that follows.
02HOW I WORK
We start with a conversation about your business, your clients and your goals. From it I draw a positioning, a site structure and a creative direction. Since I then design and build the site myself, nothing gets lost along the way.
03WHAT YOU GET
A website that knows who it is talking to and why. Every page has a role, every section leads somewhere, all the way to getting in touch.
04WHAT’S INCLUDED
- Positioning
What you say, to whom, and how it stands apart.
- Architecture
The pages, their order and the visitor’s path to getting in touch.
- Creative direction
The tone, the world and the stance that will guide the design.
- Content hierarchy
What must be read first, and what can wait.
05HOW IT WORKS
- 01Conversation
You tell me about your business, your clients and your goals.
- 02Positioning
I put into words what sets you apart and the message to get across.
- 03Site structure
I lay out the pages and the visitor’s path.
- 04Direction
I set the creative world the design will build on.